Art direction: Lisa van Kleef @ LAVA
Design: Lisa van Kleef, Francesco Bevilacqua @ LAVA

CJP sought assistance in crafting a new digital identity, focusing on themes of hard hits, soft shocks, shaken stirs, and good vibrations. Their aim was to enhance resonance with their audience and cultivate a brand ethos reflective of their dynamic organization. Instead of a static design system, the objective was to create a brand that mirrors their energy and aligns visually with all communication.

Instead of a static design system, the objective was to create a brand that mirrors their energy and aligns visually with all communication.

A tool was developed in order to keep the features of the identity consistent and easily reproducible.

The same treatment and behaviour applies to shapes, typography, still images and videos.