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Identity for CJP, 2021

(Graphic Design, Motion)

Art direction: Lisa van Kleef @ LAVA
Design: Lisa van Kleef, Francesco Bevilacqua @ LAVA

CJP sought assistance in crafting a new digital identity, focusing on themes of hard hits, soft shocks, shaken stirs, and good vibrations. Their aim was to enhance resonance with their audience and cultivate a brand ethos reflective of their dynamic organization. Instead of a static design system, the objective was to create a brand that mirrors their energy and aligns visually with all communication.

Fig. 1

Instead of a static design system, the objective was to create a brand that mirrors their energy and aligns visually with all communication.

Fig. 2

A tool was developed in order to keep the features of the identity consistent and easily reproducible.

Fig. 3

The same treatment and behaviour applies to shapes, typography, still images and videos.

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